Value Added Management; Evolution of Retailing; Understanding the stakes and mergers from a global point of view; Understanding the global business model of retailing

Retail Marketing

The role of Marketing in retailing; Identifying and Understanding Consumers; Information Collection and Processing in Retailing; Developing Merchandise Plans; Pricing in Retailing; Retail Image and Promotional Strategy

Financial and Operational Dimensions

Finance basics for supermarkets; Understanding finance stakes in distribution and value added development in Chinese companies

Information Systems and Supply Chain Management

EDI and ECR; Database and datamining in Retailing; Supply chain management

Organisation structure and HR Management

Managing Managers for performance; Motivating and training people in retailing; Retailing Organization structure

Retailing Strategy

The value added strategy; Store & nonstore based retailing; Store formats and channel behavior; Building and sustaining relationships in retailing

Retailing Management in China

The common problems in China, why some international big brands fail in China while not-as-professional smaller local brands prosper?

Store Atmosphere and Merchandising

Understanding the impact of store atmosphere and merchandising on customers decision making and store patronage. Students must be able to manage these variables to achieve competitive advantage in the market place

Marketing Intelligence and Database Management

Producing new data and being able to draw relevant information from existing retailing databases. The main goal of this course is to know how to handle this data and transform it into information about customers and competitors.

Small Business Organization and Franchising

Franchising is one of the main forms of development in retailing nowadays. This class proposes to take a look at the specificities of the franchising system as well as other forms of small retailing.

Geo-marketing and Location

There are three main factors for success in retailing: location, location and location. The main goal of this class is to understand the process of choosing store location and the new techniques based on geography introduced to help marketers in this task.

Internet Retailing

After the initial euphoria and the disappointment that followed, what are the future prospects for Internet Retailing? This course takes a look at retailers that use internet and how internet is reshaping the retailing industry.

Negotiation skills and purchasing management

The main goal of this course is to understand the negotiation process and purchasing management in the retailing industry.

Team building and personnel management

Since nobody can be competent in everything, we have to work as a team to achieve excellence. Team building and how to manage people in retailing is the focus of this course.

Customer Relations Management

Customer relations management is the new tenet in modern retailing. Understanding that the customer is not in the store for a transaction, but for a life-long relationship (if they are satisfied) is one of the most important issues in retailing today. How to handle CRM is the main goal of this course.